SEO - Search Engine Optimization

Present day search engines no longer rely solely on the meta tags of your web page. Title tags, body content and keyword density play a vital role together with quality inbound links.

Paragon is able to offer an seo service, which whilst no one can guarantee you a number one placement for your keyword we can give your website a fighting chance of getting in the top search engine positions.

We compare your web page to the top ten web pages listed in google for your chosen keyword and generate a report that will let you or your web agency make the necessary changes to your web page to give you the best chance of success. We can also generate ranking reports.

Seo Tips

1. Keyword research is probably the single most important job prior to writing your web page. Do not use a keyword phrase that no one will search for on the search engines such as "Your Company Name" unless of course you have a well known brand name, instead think about what you are selling and the words you would use to search for your service or product.
2. Buy a domain name with your keyword phrase and remember you can use underscores or hyphenate the words
3. The Title Meta Tag should have your main keyword phrase at the beginning with the first letter capitalized. Be well formatted and designed to entice your potential customer, remember your title is displayed at the top of your listing in the search engine results page.
4. The description tag is shown below the title tag in the search engine results page. You need to ensure the tag is descriptive, easy to read and will encourage your customer to want to click on your link
5. The keyword tag should only contain words which are relevant to and appear on the web page
6. The body of the web page should be written for the user and not the search engines, use your keywords but ensure your page makes sense and is interesting to the reader.
7. Link Text is the text that is shown in the browser as in (a href="mylink"}This Is The Link Text(a) Always use keyword phrases in your link text to improve your search engine optimization results.
8. Remember to use the Header tags {H1 H2) to promote your keywords
9. Use the alt tag in your images but avoid keyword stuffing
10. Use your keywords for naming directories and web pages
11. Get Quality inbound links to your site. By quality inbound links meaning links from sites that are relevant to your website subject, say if you sell tropical fish a link from a website selling boots would not be a quality link how ever a link from a tropical fish enthusiast page would be a great link especially if the page had a high google page rank. Try to get your external links to use your keyword phrases by giving the Html link code and link text to your users
12. Ensure your web site uses a site map both to help your users and the search engines

Remember in your search engine optimization to only use a maximum of three keyword phrases per page write interesting relevant text and avoid keyword stuffing.